Lost in Translation, Doing business abroad? Here’s how to get around language barriers
March 31, 2014
When Richard Slingerland explores new business opportunities abroad, he often needs to let his products speak for themselves. That’s because the business development manager of Niagara-based Pillitteri Estates Winery only speaks English and a little bit of Italian, even though he sells his products to 31 countries around the world. “The way we try to get around the language barriers is with a lot of visuals,” he said, adding that he travels to trade shows and exhibitions abroad with price sheets, business cards, and other materials already translated to the local language, as well as a video display showcasing the ice wine […]