At Lynx, we pride ourselves on fostering innovation and sustainability across our portfolio companies. PartnerService and Majland Stauder are two of our businesses with an ongoing emphasis on  Environmental, Social, and Governance (ESG) initiatives. Their efforts not only demonstrate their commitment to sustainability but also serve as inspiration for other businesses looking to embark on their own ESG journeys.

PartnerService: ESG-Focused

PartnerService, which provides facility maintenance services to customers in Denmark, has worked to integrate ESG into its operations for many years. Here are some noteworthy initiatives the company has undertaken:

Environmental Impact

• Less Material, Waste and Environmental Impact: As part of its circular economy efforts, 80% of PartnerService’s cleaning machines are recyclable, and it has introduced water and energy efficient eco-friendly washing machines (IMPA and pneumatics). Also, innovative dosing systems, which ensure the use of accurate amounts of substances, minimize PartnerService’s product usage, reducing waste and environmental impact.  

• Robotic Solutions: Cleaning robots have improved staff efficiency while cutting cleaning chemical and water usage by 70%.

• CO2 Emission Reduction: PartnerService uses cleaning products that consider CO2 emissions throughout their lifecycle—from production to disposal—with recyclable packaging.  

• Paper Reduction: Use of QR codes for internal operational processes has reduced paper usage. Additionally, PartnerService has secured a supplier with hand-drying paper that can be re-used up to seven times.

• Electric Vehicles: PartnerService has launched its first three electric cars, setting the stage for a greener fleet.

• Suppliers play a crucial role in PartnerService’s sustainability efforts, and their suppliers continually work to:
  • Increase the use of recycled materials.
  • Reduce carbon footprint.
  • Enhance energy and water efficiency in their machines.

Social Impact

• Inclusive Hiring: PartnerService supports citizens outside the workforce, creating pathways to employment.

• Whistleblower System: Ensures ethical practices and transparency.

Challenges and Progress

PartnerService acknowledges that collecting supplier data for a comprehensive ESG report is a significant hurdle. However, it has made substantial progress, supported by Lone Ranum’s training through Denmark’s D.I. (Dansk Industri) program. These efforts have been well-received by both internal teams and external clients, setting a benchmark for sustainability in the cleaning industry.

Majland Stauder: Sustainability at the Core

Majland Stauder, a Denmark based B2B plant nursery that has produced a wide variety of plants for close to seventy years, and serves customers across Scandinavia, has an equally impressive commitment to sustainability. Here’s how they’re making an impact:

Environmental Impact

• Reducing Peat Usage: Between 2022 and 2024, Majland Stauder successfully reduced peat in its growing medium by 25%, replacing it with compost and wood fibres. As of 2025, further reductions have brought peat content down to just 40%.

• Hortifootprint System: This innovative tool tracks the carbon footprint of each plant, offering unparalleled transparency to clients. The investment of 1,000 Danish Kroner per month underscores the company’s dedication to reducing its carbon footprint.

• New Sustainable Product Design: Majland Stauder’s latest innovation for large-scale planting and public landscaping eliminates the need for pots, cutting plastic use by 85%.

Social and Governance Initiatives

• Employee Engagement: Erik Lauridsen has developed an internal policy ensuring every employee understands the company’s sustainability strategy.

• Certifications: The company has adopted the RES environmental certification system, which verifies the origin and history of its plants.

• Due Diligence: A rigorous process involves vetting suppliers, energy usage, and contractual commitments to uphold high ESG standards.

Overcoming Challenges

Like PartnerService, Majland Stauder faces hurdles in gathering data from third-party suppliers. However, its proactive approach—including leveraging free resources available in Denmark—helps them to prioritize and tackle these challenges effectively.

The Financial Benefits of ESG

Not only is prioritizing ESG initiatives ethically responsible, but it can also be financially rewarding. Both Majland Stauder and PartnerService have been awarded large contracts and received big orders as a result of demonstrating their ESG commitment. Just as these companies prioritize supplier ESG data, their clients, in turn, scrutinize their sustainability efforts. By proactively implementing these initiatives and investing in efficiency now, PartnerService and Majland Stauder have positioned themselves for continuous improvement—benefiting their business, clients, and the broader community.

Additionally, government incentives in Denmark, such as tax breaks and banking benefits, further enhance the financial advantages of strong ESG practices.  

Actionable Tips

We’ve distilled a few actionable tips from our interview with Erik Lauridsen and Lone Ranum for companies looking to launch or enhance ESG initiatives:

1. Start Small but Start Now: Even modest efforts, like reducing paper usage or transitioning to sustainable materials, can have a significant impact.

2. Request Supplier Data Early: Given the challenges both companies have faced in obtaining data from their suppliers, initiate these conversations as soon as possible. Engaging suppliers early—before formal reporting requirements arise—gives them time to prepare and ensures smoother data collection.

3. Leverage Technology: Tools like QR codes, robotic solutions, and carbon footprint trackers can streamline processes and enhance sustainability.

4. Engage Stakeholders: Ensure employees and suppliers understand your ESG goals and collaborate to achieve them.

5. Invest in Training: Programs like those offered by D.I. can equip your team with the knowledge needed to drive ESG initiatives.

6. Certifications Matter: Obtain certifications to demonstrate commitment and build trust with clients.

7. Think Long-Term: Develop a multi-year strategy, as Majland Stauder has, to ensure sustained progress.

Conclusion

At Lynx, we’re proud to support businesses that are focused on implementing ESG best practices in their respective industries.  We hope their journeys inspire other businesses to prioritize ESG, driving meaningful change for a more sustainable future.  

Read more about ESG Initiatives by Lynx Subsidiaries.

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